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Feng Shui in Business Logo Design
The art and science of Feng Shui may be thousands of years old. But, that doesn’t mean we can’t apply it to even the most modern of concepts like logo design.
Of course, proper Chi or Feng Shui energy flow in an office is ideal. But, you also need to complement Chi flow with Feng Shui applied to other areas of the business, such as basic marketing concepts.
I am currently working with a company to help them choose a new logo design to represent their business. As such, I have recently paid a lot of attention to how logos represent businesses in terms of Feng Shui.
Navigating Through Water
I just saw one such logo this past weekend at the grand opening of King Harbor Brewing Co. in Redondo Beach, CA.
Much like people, businesses are born with dominant Feng Shui elements (earth, wind, water, fire or wood). In the case of a brewing company, it might not surprise you that the element is water.
Unfortunately, too much of one element can be overwhelming to the owners and employees of a business. By applying Feng Shui to our logos, we look to complement or channel the dominant element for our benefit.
In the case of King Harbor, they rightly decided to navigate through their dominant water element with a sturdy ship with visible anchors.
The Five Elements
The first thing you must do is determine your business’s Feng Shui element. Some of them are rather easy to determine, while others may require the help of an expert. Here are a few examples:
The five elements of water, wood, fire, earth and metal in their creative cycle.
- Wood: Anything devoted to education, clothing or paper
- Fire: Anything where creativity, athleticism or food is required
- Metal: Anything centered around money (banks/accounting) or technology
- Water: Anything regarding beauty or cleanliness
- Earth: Anything that has to do with construction, agriculture, or moving/building in the earth
Now that we know the primary Feng Shui element of our business, it’s time to move on with design elements.
Logos and other marketing design principles require special attention to color, shape, images, symbols and other elements.
Stimulate With Color
Color is probably one of the most important aspects to choosing a logo. Color can be used to stimulate a variety of human emotions, such as calming, hunger, excitement, etc.
It is important to choose colors that will create emotions that are congruent with your product or service and/or support your business.
The use of blue would be a more soothing element to use than red, for instance, when choosing colors for a massage therapy business.
Moreover, a garden center may want to use green or brown, as representative of wood and earth, than red. This is because red is the color of fire, which is destructive to wood.
Choose the Right Shapes
Shapes and imagery are just as important as colors in your logo. Various shapes occur naturally in nature and represent the five elements. For example:
When talking shapes, a BBQ restaurant would be better-served with a triangular design in their logo representing fire than a wavy design representing water.
A square would only muddy the waters in a cleaning business, which is probably why Swisher Hygiene chose an S in the form of flowing water. The use of fiery red around their S may even help with the disinfecting process!
Final Thoughts
One design element that I frequently see in logos that is contrary to Feng Shui is a line or arc running through the graphic or company name. Just don’t do it. It splits your business.
Whenever possible, use imagery that is empowering, healthy and safe. Whatever colors and design elements you choose, make sure they are harmonious for your business, customers and employees. Whatever your logo represents will probably be represented in your business.
So, all ahead full, my beer-brewing friends!
Next Steps
Spend some time learning about the Feng Shui Bagua to learn more about each of the various design points and be creative in using them in your logo.
If you need a little expertise for your business, contact me right now.
Does your business feel stagnant? Inquire about a Feng Shui Space Clearing or an Office Feng Shui Consultation now because you need your business to be profitable!
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Feng Shui is About Harmony & Balance
While it may be tempting to make your love corner completely pink or your wealth corner completely purple, don’t overwhelm one area without balancing the other spaces in your home’s Bagua.
“I’ve turned my entire relationship corner pink and I still haven’t found love.”
This is a pretty typical of emails I get from people inquiring about Feng Shui consultations.
Whether you want to improve your health, wealth, fame, career, fertility, relationships or love, keep this in mind: harmony and balance.
Harmony and balance shouldn’t just be your desired outcome.
Harmony and balance are also required in Feng Shui placement and decor in order to get what you want.
The Purple House
The following pictures are from a home that was recently listed for sale in Middlesex, England.
For soon-to-be obvious reasons, the listing agent neglected to say much about the interior.
While the home was attractive from the outside, every room inside was completely purple.
Purple is certainly a color of royalty and wealth. And I’m not saying that I don’t like purple.
But this… is overboard.
Residents of homes like this don’t experience an abundance of money while living there.
And people certainly don’t sell homes like this at a premium, especially when you factor in the costs of the decor. (Though, this one received enough viral coverage that someone with a purple predilection may have spent too much money just to have it.)
Moreover, residents in over-the-top homes like this usually have career, health, relationship and marital issues.
Harmony and Balance
As I said, you need harmony and balance in your home’s decor and placement in order to have harmony and balance in your life. But how?
Most ideal would be to spend careful time in each area of the Feng Shui Bagua to ensure proper and steady flow of Chi, or Feng Shui energy.
At the very least, start by ensuring that opposing corners or sides of your home’s Bagua are balanced.
As you see results from the opposing areas, move onto another pair of opposing areas.
All the while, be sure to pay special attention to the Career & Life Path Area of your home by your front door by making sure that it is clear and clean to attract Chi into your home.
Remember, don’t go all purple on me!
Next Steps
Spend some time learning about the Feng Shui Bagua to ensure proper Chi flow in your home.
If things still feel stagnant for you after making the above changes, contact me right now to inquire about a Feng Shui Space Clearing or a Virtual Feng Shui Consultation because you need healthy Chi flow.
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Feng Shui Health: Live Life Without Sickness
Do you feel a little out of balance or even simply run-down?
Do you wish you had better health to allow you to get more out of life?
Use Feng Shui to get your health back on track.
I just posted detailed Feng Shui information on the area of the Bagua responsible for Health.
If you want to find out more about the secret to a vibrant life, read up on the Feng Shui Health area.
For more help, contact me right now to inquire about a Feng Shui Space Clearing or a Virtual Feng Shui Consultation.
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Kitchen Feng Shui
Clutter instantly stagnates a room, bringing it’s energy levels down.
The kitchen is the heart of the home.
A kitchen that is welcoming brings the family together.
The food we place into our bodies deserves to be prepared in a fresh and clean environment which will help you live healthier.
Counter tops should be cleared of any appliances, even the toaster. Always have a place to store these things when they are not in use.
Don’t forget to keep that kitchen clean & organized!
Use Feng Shui to Improve Your Sleep
Look around your bedroom.
What do you see?
How does it make you feel?
Does it look peaceful, relaxing, and calming?
Or, do you see it as a place where you can read, catch up on social media, watch TV, and finish up your work?
Your bedroom should be a place where you can unwind and recharge for the next day; not a place where you work or study.
Serenity; Not Energy
The biggest issue I find with my clients who have trouble sleeping is that they have a huge plasma TV in their bedroom, stacks of books or a cellphone on the bedside table, or use the underside of their bed for storage.
Remove those items from your bedroom and create a warm, welcoming, relaxing bedroom that you want to SLEEP in – not where you want to work.
Electronic devices are a no-no in general. The only exceptions should be soft lighting and a white noise sound machine.
Light disturbs sleep patterns, so I suggest blackout curtains and other methods to prevent light in your space while you sleep.
If you are a student who has to study in your one bedroom, put your books away when you are done with them.
For instance, put those books in a bookshelf or in your backpack, where you don’t have to look at them when you are laying in your bed.
Don’t study in your bed. Your bed should be a place for you to recharge your energy and not a place to stimulate your brain.
Bed Placement
Be careful of the placement of your bed.
Make sure that your bed is not straight in line with your doorway into the room.
Also, make sure that the reflection of mirrors do not intersect your bed.
Next Steps
For more information on how to Feng Shui your bedroom, read up on the Relationship corner of the Bagua.
Get cracking on that bedroom and get some sleep!
For more immediate help, contact me right now to inquire about a Feng Shui Space Clearing or a Virtual Feng Shui Consultation.
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Front Doors and Feng Shui
About the only good Feng Shui in this home’s front door is the welcome mat!
What do you see when you open the front door into your home?
Do you see your back door to the patio? Do you see a fire place? How about the stairs?
If these things are the very first thing you see as soon as you open your door into your house, your Feng Shui energy flowing into your house called Chi can go straight out the back door, out the chimney and up the stairs, all before it can give energy to any other parts of the house.
Sometimes, such door placements can also drain the energy of the house.
You might feel like the house is sucking the life right out of you.
You can slow down the energy going striaght out by putting some plants in it’s pathway or use some red tape to slow down the energy.
You might even be able to use a crystal to spread that Chi around, just as the same crystal spreads light around.
For more information about the area around your front door, read about the Career /Business / Life Path section of your Bagua.
Don’t let your energy drain away.
For more immediate help, contact me right now to inquire about a Feng Shui Space Clearing or a Virtual Feng Shui Consultation.
Be sure to register for my email newsletter or like me on Facebook to stay up-to-date with my latest posts.
